Give today to help eliminate social and financial inequities in our college town and beyond!

REACH strengthens the fabric of our community by engaging university and community partners to help every member of our community - including the students and families we serve - REACH their full potential.

Give today to help eliminate social and financial inequities in our college town and beyond! image

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REACH strengthens the fabric of our community by engaging university and community partners to help every member of our community - including the students and families we serve - REACH their full potential.

The REACH Project (REACH) is a nonprofit social service organization that was formed in 2017 and received its 501c3 tax-exempt status in 2018. REACH was founded by Texas A&M University (Texas A&M) student Max Gerall, who sought to address the social and financial inequities borne by underserved people in his community — beginning with the dedicated essential workers on his university campus.

Max was shaken by his up-close observation of the 3,000 Texas A&M contract workers struggling against poverty. His response was to create the REACH Project, with an imperative to strengthen the fabric of the community by engaging university and community partners to eliminate social and financial inequities in college towns and beyond.

REACH delivers programs and services that leverage the vast resources of Texas A&M and the surrounding community to break down barriers that keep working wage families in poverty. REACH is a cutting-edge, sustainable education and service-learning platform that provides the high-impact experiential service opportunities that universities seek to augment classroom learning; opportunities that foster student empathy and enhance their soft skills through real-world service learning.

Through partnerships and collaboration with more than 20 Texas A&M colleges and departments, students help deliver programs to Texas A&M essential workers and other community members within REACH’s four service areas: Health & Wellness, Homeownership, Entrepreneurship, and Education. With its myriad of programs, REACH offers the education, resources and access that lead individuals and families to start small businesses, become homeowners, and achieve financial stability and long-term success. But it is the unique dual impact of REACH’s programs and relationships on both the families and students REACH serves that truly sets it apart from other organizations.

Through powerful programs, relationships, and a sense of community, REACH families improve financial stability, successfully launch small businesses, afford important life-purchases (e.g., homes, cars), and most importantly, have the confidence and support to pursue their goals and achieve their full potential. REACH’s model of transformational education and community building is a win-win for college towns and communities that seek to collaborate with and collectively invest in one another, and to prosper and thrive together for generations to come.